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创新公司董事会运作方式 Innovation of the Board of Directors' Operational model 营销策略 关于W66利来国际

公司创建独立董事研讨会形式，积极推动独立董事参 Through our innovative independent seminar for directors, the Marketing Strategy
Company actively encouraged independent directors to participate
与同业竞争、关联交易等重大事项的研究和论证工作，有
in the research and demonstration of intra-industry competition, About Us
效规避决策风险，提高决策效率。2011年，公司以独立董
related party transactions and other important matters in order to
W66利来国际坚持品质保障、价值创造理念，将战略合作
事专题会议方式，研究讨论了公司与新疆建工之间发生关 effectively avoid decision-making risks and improve efficiency in
可持续经营
decision-making. In 2011, the Company held a special meeting for 和大客户营销作为实施战略营销的重要内容，通过与战略
联交易、托管及后续收购等重大事项，确保了交易的合理
its directors in order for them to discuss transactions and custody 伙伴和大客户合作，继续深入推进“大市场、大业主、大
与公平公正，保障了上市公司及中小股东的利益。
related to the acquisition of Xinjiang Construction Company as well as
项目”营销策略。
other important matters. The special meeting protected the interests
of listed companies and minority shareholders and ensured the all 2011年，公司合同质量显著提升，大项目数量明显增 Sustainable Operation
transaction were reasonable and fair. 加，境外3,000万美元以上项目占境外承包工程合同额的
发展策略 91.7%；房建项目境内平均单项合同额为2.23亿元，境外
Development Strategy 平均单项合同额为5.1亿元，同比增长68%。 全产业链创新

2011年，W66利来国际坚持“五化”策略，以优化升级为 In 2011, China Construction held fast to the “PRSII Strategy”, Adhering to the principles of “Quality assurance, value creation,
a strategy of “Professionalization, Regionalization, Standardization, and win-win cooperation”, China Construction takes strategic
重点，巩固并扩大“专业化、区域化、标准化、信息化、
Informatization, and Internationalization”, and consolidated and cooperation and key customer marketing as an important part of its
国际化”的阶段性成果，持续将“五化”策略向纵深推 expanded its initial results while continuously promoting the Strategy strategic marketing implementation. Through its cooperation with Innovation Throughout the Industry Chain
进。 in depth. strategic partners and key customers, the Company continues to
develop its “Big market, big proprietor, and big projects” marketing
“五化”策略目标 Objectives of PRSII Strategy
strategy.
In 2011, we significantly increased the quality of our contracts
质
and the number of big projects. Overseas projects with a value of over 量
ሞඇ൰ݔྷాದዃጨᇸLjਸ USD 30 million accounted for 91.7% of our overseas contracts. The
ྊ๨ׇLjბသံ৊ঢ়ᄓLjփ average value of a single domestic housing construction project was Quality
܏༵ืणཷڦࡔाࣅײ܈
223 million Yuan, and a single foreign construction project was 510
Allocating resources in global areas, million Yuan, an increase of 68% over the previous year.
opening new markets, learning from 安
advanced experiences, and 全
continuously enhancing the Group’s
level of globalization. Safety

༵ืഓᄽิׂݛ๕Ăঢ়ᆐ
ݛ๕ĂᄽခୁײĂ࠶૙ݛ 环
ٶሰᅃ಼ኧ׫ࠅິၳ ๕ࢅፇኯݛ๕Ljइൽፌॅ 境
ᅮࢅ೗ಈڦጆᄽࠅິ ࡔाࣅ ၳᅮ
Internationalization 案例：承接两座摩天大厦
Creating a number of Improving the production, 深圳平安金融中心项目，塔楼最高118层，主体结构 Environment
professional companies that operation, management and
support the Company’s profits ጆᄽࣅ Đ࿵ࣅđ ႑တࣅ organization models, as well as 高度558.45米、塔尖高度660米，合同额56.5亿元。
and brands Professionalization Informatization the business processes, to achieve
֧୼ the greatest benefits 武汉绿地中心项目，塔楼最高119层，主体结构高度
PRSII Strategy 工 员
606米，合同额105亿元。
൶ᇘࣅ Քጚࣅ Staff
Regionalization Standardization
Case Study: Undertaking the Construction of Two Skyscrapers
Shenzhen Ping’an Financial Center is a 118-storeyed tower. 社
Its main structure is 558.45 meters high with a spire height of 660 会
ԍኤጨᇸሞ൶ᇘ֫௬ํ ༵ߛ࠶૙ၳ୲Ljইگ meters. The contract value of this project is 5.65 billion Yuan.
၄ၳᅮፌٷࣅࢅ੗׼Ⴤ ऐࠓׯԨLjཥᅃഓᄽ Wuhan Greenland Center is a 119-storey tower. Its main Society
݀ቛ ࠶૙ాࡥ
structure is 606 meters high. The contract value of the project is 10.5
Ensuring the maximized benefits Increasing management billion Yuan.
and sustainable development of efficiency, reducing costs, and
resources at all sectors consolidating internal systems

022 W66利来国际股份有限公司 ・China State Construction Engrg. Corp. Ltd 2011可持续发展报告・Sustainability Report 2011 023